Roger William Market

Words. Clarity. Art.

Posts Tagged ‘ratings’

TwitTV: No Ordinary Family Blogs Delayed, Smallville Still Going Strong

Posted by Roger Market on 7-October-2010


I regret to inform you that, due to my busy schedule, I don’t have as much time for TV as I thought I would. As such, I’m going to have to hold off on watching No Ordinary Family. I saw the pilot (before they made some last-minute changes) and liked it; I can’t wait to see what they changed for the version that aired. But I’m going to have to wait, and if anyone out there actually reads these and was looking forward to TwitTV No Ordinary Family, I do apologize. I will watch the show by next summer, and I may still blog about it. FYI, I will continue to blog and tweet about Smallville, and I may sometimes, unofficially, blog and tweet about other shows.

If I find time.

In related news, No Ordinary Family debuted to a respectable, but far from great, 10.54 million viewers and a 3.1/9 rating in the adults 18-49 category. Final numbers were 10.69 million viewers and a 3.2/9 adult 18-49 rating. The second week (this past Tuesday), overnight numbers dropped to 8.93 million viewers and a 2.6/8. Finals have not yet been announced, as of this writing. While this 16.5% viewer drop-off (1.76 million viewers) and 19% demographics loss (0.6 down in rating, 1 down in share) is troubling for a show that didn’t exactly dominate in the first place, it is completely normal. But if the show is going to survive, it can’t really lose more than 10% in either category for its third week (so it should get about 8.04 million viewers and a minimum of a 2.3/7 adult 18-49). And it has to stabilize in week four. No drops. Frankly, given the state of the TV market, I’m not sure I see that happening, but we’ll see.

As for Smallville, well, this is the last season, so who cares what the ratings are? The show already has a 22-episode order, as far as I know, just like it always has (except for the 21-episode first season, which the show remedied by having 23 episodes in the second season, and the 20-episode seventh season, shortened by the writer’s strike in 2007). Still, that’s 7 seasons of 22 episodes, 1 of 20, 1 of 21, and 1 of 23. For a show in it’s tenth year, Smallville is remarkably strong, as far as I’m concerned. I’m more excited about this season than any before it. Oh, and I’ll be sure to get caught up on TwitTV Smallville in the next few days.

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